Friday, April 29, 2011

Two File Formats That Every Graphic Designer Should Prefer

Won’t you get confused when a graphic designer delivers you with a brand mark identity that is in a file format that you never heard of or you don’t know? In addition to this, you are going in circles so as to choose appropriate software for this. This post will inform you about two different file formats that are frequently used by contemporary professional graphic designers. If you will read the following information, I am sure you will not find it difficult to use your newly made logo designs.

First one is the logo.eps. Basically, EPS is an acronym encapsulated post script which is widely preferred by many graphic designers because of the ease it provides during commercial printing. This file format is the best when one needs to convert a file into another web application. Furthermore, the scalability it provides cannot be compared with anything else. Encapsulated post script is one of such file formats that is supportable by almost web browsers.

Another one which I think is a worth mentioning file format is logo gif which is an acronym for graphic interchange format. It is one of the most commonly used formats because the convenience it provides due to the low resolution supported by almost every graphic design software and web browsers which makes it even better for a client to understand and use. Therefore, due to the high usability, these two file formats are very much preferred by everyone.

There are other file formats as well such as JPEG, PSD, PDF, TIF etc that are also used by many graphic designers to deliver a logo but the smart one always go for the preceding formats in order to make sure that the client is not having any problem using them.

Tuesday, April 26, 2011

Constituents To Create A Logo Design Gallery

Marketing and advertising are one of the major strategies to promote a product, company or service. This is why; heap amount of money is invested in only promotion campaigns. Marketing is now practiced by graphic designers as well who launch their quality and best work on their websites to enhance their credibility.

Thus logo design gallery is one of the ways to demonstrate the expertise to the target audience that are mostly in the form of small business owners. By and large, a separate web page is formed in a graphic designer’s website which is presented to the clients in a proper way. There are some requirements of creating a logo design gallery page that are:


There must be a headline to tell the readers what you are going to present them. It should be concise, precise and up to the point.

Welcome Message:

Provide a simple welcome message in order to show them that you care.


Say something about what you are going to present them here on this page.


Shouldn’t you be immodest about your logo design expertise? You can say good things about your company and the logo samples you will be providing to your prospective customers.

Provide logo design example:

Provide the logo design samples in a properly organized manner with little description of each so that you can maintain the reader’s interest at all levels.


If your logo designs are worthwhile and impressive than there is no way that the client won’t order a corporate identity for his business. Therefore, you must make It easier for them to order so provide the order details at the end of the page. Also provide a glimpse of all the logo design packages that you are offering your clients.

Thus, you can follow the preceding procedure to design your logo design gallery.

Thursday, April 21, 2011

How Does Market Influence Logo Design Price And Packages?

What do you think, the market situation can affect the logo design price or not?

Of course! It affects the prices offered by graphic design companies for they have to survive there unless they establish themselves as a big name. If they will offer very low price of a brand mark identity designing then how would they be able to make profit and cover the cost of other factors including electricity, payrolls, rent etc. On the other hand, if they will offer very high prices, who will be going to hire them if there are other companies out there offering comparatively low prices.

This is why; they have to maintain a certain level of pricing line. Now you must be thinking, how those companies working full fledged offering high price and packages. It is all because they have established a name in the market with hard work and determination and now people die to get their services.

These companies tend to be a trendsetter in town while the other small ones follow them. This is how, market position affects the overall price and packages offered by any company.

Similarly, we can also say that a company’s marketing standing also highly affects the propose logo design package. So, next time before you go to buy a brand mark identity, you must check a company standing in the market to speculate what they might offer to you.

Therefore, a logo design package is highly dependent of hundreds of factors which might not be known to the clients. Even their requirements and expectations about a corporate identity influence the cost of it. So, it is recommended that you yourself make a price plan and budget before you head towards a professional graphic design company so that you don’t get a shock when they tell you about their offerings.

Monday, April 18, 2011

What Is The Best Place To Buy Logos From?

The number of graphic design companies is increasing like anything which has also placed a question mark on their credibility. Now, you cannot hire them blindfolded for you never know which company is competent and professional enough o deliver you with the results as per your business requirements.

Therefore, it becomes crucial to conduct a thorough research work before you finally head towards a service to buy logo design. You must at first find out how many graphic design companies are there in town by getting some advice from your friends, family and peers. You can also go for online graphic design company as it provides convenience for both of them. Moreover, it also provides an opportunity to go for a designer that is very famous and popular but located in another country or city.

You must get a list of the considerable graphic design companies and then one by one discard them on the basis of the following criteria to get to the best one.

1-Check if they are professional enough to deal with you. For this, you can check their website, if it looks professional to you or not. Furthermore, you can also call them to see how they respond to their potential clients.

2-Check if there is a logo design portfolio uploaded on their corporate website or not. If there is no portfolio then you should discard this website immediately but if they have then check the quality of the work they have been doing up till now.

3-How many graphic designers are their in their company. Usually, many companies mention the number of graphic designers they have. This is how, you will find out how many brains might work on your brand mark identity.

4-Finally, before you hire them to buy logos design, see if they are affordable for you or not. If they are then don’t waste a single more minute and hire their services at once.

Therefore, you should try out the preceding criteria to get the best graphic design service in town.

Thursday, April 14, 2011

Business Logo Designs – The Three Major Types

Business nature in terms of size, concept, and target market is very important when one want to get his brand mark identity. This is because there are a number of brand marks available with professional graphic designers who are ready to serve you with your demands. If you conduct a search, you will encompass so many types of business logo designs that will eventually confuse you to the extent that you might get caught in the wrong hands.

This is why; it is important to understand what a logo design is all about before proceeding to the next steps. Therefore, you must learn three different types of corporate identities currently being used by almost every graphic designer.

Three most common types of company’s identity:


To the point design concept which is often preferred by small business owners dealing with a single line of product. Therefore, they don’t have much to say through their brand mark identity. The only thing they have to depict is their company or service or product. By and large, professional graphic designers use images or pictures to reflect the core nature of a company.


As the name indicates, it is more towards depicting hazy concepts covering many aspect of a company. Therefore, its not hard to guess that these type will be much useful for large firms, companies or conglomerates. These are also called symbolic design concepts, an ideal example would be of Nike’s Swoosh.


Typographic design logo web also called as logo types are mostly preferred by companies who are more interested in using their company’s name in their brand mark identity. It is mostly because they are an already established firms only seeking for a sophisticated and simple representation of their company plus they want to target international audience.

Hence, go through the above types and see how much they make a difference in your brand mark selection.

Tuesday, April 12, 2011

Small Business Logo Design – Some Advantages

Whether its startup or an already established, one cannot imagine a company without a perfect brand recognition device in such a cut throat competition. A business logo design is thus created to establish a unique business corporate identity in the market to standout from the rest.

A brand is not created overnight. Big brands like Nike and Prada has a great amount of struggle behind their successful corporate story. A brand mark, therefore, contributes a lot in converting this struggle into a success. A corporate identity comes with a very low investment as compared to the other heavy marketing schemes. The return it provides is always better than the other marketing strategy’s ROI, this is why; a logo design is becoming hot favorite of almost all the companies in the world, be it of any kind.

Advantages of a brand mark identity:

A well designed company’s identity can bring in a lot of advantages for a company which might include:

1- A strong and a powerful identity in the market
2- It will help in cutting the competition enormously
3- It renders a unique personality to a company
4- It will help maintain a position of a brand mark.
5- It helps in generating leads for a company
6- It helps in delivering the rights message to the target audience

As far as the disadvantages are concerned, there are no disadvantages that a corporate identity could ever deliver you with. So which ever business you are running, whether it is of gardening, cosmetics, food etc. You need to look into creating a small business logo design for your small company so that it can become a huge in future.

Hence, you can create a perfect brand recognition device for your company as well by hiring the services of a professional graphic designer or by any other method depending on your priorities and pocket.