Friday, December 11, 2009

Points to Remember Before Going to a Logo Designer

If you are a new business, and want to have a new logo, you should remember that logo design for every business is different. For instance, a logo design for a toy business should not have attributes similar to an automotive logo design. But few things an every business owner should remember before going to a designer for logo designing.

1. Your upcoming logo should be simple in design and should not have more than 2 colors.
2. A photograph in a logo can never be an appropriate choice.
3. Try to represent your industry and business in a logo design. This tip is most important for small business logo design.
4. Set your budget before approaching a logo design company.
5. Comparative analysis of logo design firms is necessary before placing an order.
6. Remember to ask how many design formats a design company will provide you.
7. Ask the delivery time.
8. Finally, don’t forget to trademark your logo.

Thursday, December 3, 2009

Pick Out the Right Font for the Right Business Logo

The type of font you select for your business logo, depict the overall philosophy of a business and product and services offered. Right colors with the right style are really necessary, but fonts also play vital role for the success of a logo as well as brand image. Different style of fonts conveys different messages. Therefore, spending a reasonable amount of time on selecting a font type according to your business, target market and overall philosophy is mandatory.

There are thousands of different styles of fonts available in the market, but all fall into four groups of font family.

Serif and Sans-Serif Font Type













Serifs are non structural details on the end of some of the strokes that makeup letters and symbols. A font with serifs is considered as serif font, whereas font without serifs is known as sans-serif font. It’s easier to read serif fonts in print but difficult to recognize in small size on the screen. Hence, it is recommended that you use sans-serif font for your business logo design as it doesn’t have embroideries at the end of strokes.

 Script Font Type













Script fonts are broadly used on perfume bottles and wedding invitations because of it handwriting look and feel. This font type is elegant and coveys the feelings of gracefulness.


Decorative Font Type













Decorative font is widely used on the logos of children products, entertainment and fun business. This font depicts the sense of fun and entertainment that entertain your eyes.


Whenever go for a logo design for your business, with careful consideration of color, style and other things, consider font as another important thing which can represent emotions and bridge communication between you and your target audience.

Thursday, November 26, 2009

Small Business Logo Design: Increase Your Profit by the Power of Branding



In this era of life, no business can imagine to run without an attractive logo and the state of the art website. Every day, thousands of businesses are established all over the world, and double the number of websites comes on the screen of internet as well.

For that reason, small business owners look for any competent logo design company to get a powerful logo for their businesses.

When it comes to design, online logo design companies could be the first choice of any entrepreneur. The reason we see is the easy access and affordability. Open any search engine; put a keyword and search, many pages filled with online logo design companies will appear in front of you.

Importance of a Logo for Your Business

Every human being has a different face to be identified and recognized among other people; similarly, every business needs to have a unique logo design to differentiate itself from other businesses. Business logo on the first hand is used for building company’s professional image, and on the other hand, is used as a marketing and promotional tool.

Remember that logo designing is a long term investment; therefore, choose a logo design company wisely. Don’t just go for a cheap logo design; rather hire a company that will create a quality logo design at a reasonable price.

Conclusion

By just looking at the logo, one will understand why the business is here and what the business goal and objectives are, like as follows:

• Small business logo design describes the business entity, its purpose/ mission/ vision/ reason for being there in market.
• What is the entity’s structure? (Sole corporation, subsidiary, franchiser, joint venture, etc.)
• What products/services does the entity provide?
• What market(s) does the entity competing in?
Small business logo design creates fears for the competitors.
• Small business logo designs are the hot buttons for customer motivation.
• And on the last note, the small business logos create difference between competitors.


Sunday, November 22, 2009

The Shortcut to Trust and Credibility

Importance of Logo Design to Branding and Marketing



The brand is a powerful visual language used to support a company’s communication with its consumers. The aim and objective of the brand is to create a lasting impression that results in a consumer bond and creates loyal customers. The logo is the point of entry to a brand.

Business logos design is a reflection of the brand strategy. Being a visual tool that supports the brand, business logos are very important. A business logo design is the face of a brand, but it is not the brand. However it helps it to be recognized and acknowledged. Not having a business logo would be like being a faceless person.

One might have a great physique, a great personality and a radio voice, but without a face no one would ever be able to identify that person. There would not be anything to tie all those things together.

However the logo design is the mental image of a brand, it is the fastest way for a firm to be recognized and even preferred, a logo by itself is not a brand, but a brand without a logo is, in my opinion, incomplete.

Throughout the modern era, corporate logo design continued to increase in significance as a product differentiators and a corporate identifier. Today, logos have become such a part of the modern landscape that not only do we often fail to realize how ubiquitous they have become, but we could hardly function without them acting as signposts, helping us navigate supermarket aisles, newsstands, department stores, and even city streets.

Busy consumers on the sidewalks of today’s metropolis, for example, are constantly on the lookout for logos that can direct them at-a-glance to ATM machines, fast food restaurants, popular clothing stores, and vending machines.

Brands send messages to consumers that the products or services they represent are superior to those of their marketplace rivals. This is becoming increasingly important as today’s consumer becomes more and more “cash rich and time poor,” meaning that consumers are forced to rely on corporate identity and product branding to help them choose quickly among an ever-increasing number of competing products and services.

Symbols like brand logos are more than “mere labels” for branded products; they serve as “visual shorthand” for communicating a brand message and promise to consumers. So it concludes that if a business wants to create a brand image in the market then they must own a business logo design which holds their identity and helps in Branding Marketing Strategy.

Thursday, November 12, 2009

Ready, Get set, LoGO!


Why a new company needs Business LOGO-ing its brand before it sets foot in the corporate world!
You set, you are ready but before you go you need a business logo! A Business Logo is the most imperative tool required to run on the track of the corporate world that is already taken over with fierce competition and experienced race course runners.

If you are starting a new company, you may have a big idea, you may be a group of enthusiastic individuals devoted to progress but if you don’t have a unique business logo design to represent and advertise you, if you don’t have good marketing techniques to boost your business—all your effort is going down the drain. Since, it would remain unrecognized and unappreciated amongst the clutter of other companies already offering the same service. It’s very important to ascribe to your brain child a perfect business logo that will set it apart from the others-that will eventually become its identity.

It is a known fact that most of the new companies that register their new business, close down by the end of the year marking the end to that big idea that it started with. One of the reasons being negligence of importance of logos and branding tools to propagate and advertise their business .Referring back to Bible what made Adam superior over all the other worshipers of God was his knowledge-his ability to name things. Well when you begin with your small business with a vehement desire to grow by leaps and bounds you have to get your business logo it right. That’s right you heard me correctly it’s not about naming its logo-ing it correctly. Thus naming and Logo-ing it’s the hallmark of being a human.



Giving your company the best representative fa├žade or Business logo should be your first priority. If a man walks up to you on a street asks you to buy even a box of cornflakes from him when you a chain of super stores right across would you even care to listen what he has to say about his soda? Heck no. The audience trusts the faces they recognize and only buy often from the companies that have an identity or have proved themselves in the past. Why would anyone bother risking it with you if you are a new stranger in the neighborhood or a new kid at school?

Professional business logos provide you a vantage position to present yourself as a reliable brand. It is therefore crucial to understand the important of business as industry tools employed for the purpose of generating a vivid identity and fostering brand recognition of your company.

Even in the clutter of business logos that have mushroomed along with the other new companies ubiquitously that it had made the possibility of standing out even more thinner. Though a good logo is retained by even young minds even before they learn how to pronounce the name of the company let alone spell it.

And there is always a story behind every famous business logo:



A Business Logo will ascertain your chances to be recalled by your customer or targeted audience, would put forward a professional image of you. The design, typography and the color of a Business logo has to identify the business field and reflect an in depth research into the specific industry. The design has to be vivid, simple, and viable to ascertain retention portraying the images and symbols closely related to the industry. The color chosen should be commonly associated and attributed with the business field. The typography should be reflective of the exuberance or somberness of the profession.

“People see our professional logo, and see that we’re here from year to year and that builds trust,” said Tina Zoltan, owner of Oak Leaf Landscape in Grove land Florida. “If we can send the message of professionalism through our logo, a lot of the work is done for us.”
People like wearing brands, sporting them and what makes one product from the other is just its logo market on a small fraction of its surface! Just think of it!




Any child can recognize the golden arches of Mac Donalds from far distances, any one of you can’t force to hide a smile when you receive a pair of sneakers as a gift with a Nike swoosh inscribed on it- Last word of advice here, so before you decide to put them on and run on the track of business growth as a new company- remember to Logo your company right!

Wednesday, November 4, 2009

Does Your Custom Logos Design Boost up Your Business?

It’s a very well known matter now that giant corporate companies are craving to spend a huge amount of expense to hire the professional logo designers to create their custom logo designs. If it was slightly a non-profit deal, do you really thing they go for it? Probably not!

There is only one sort of logo design that can create wonders in your business and that is a "Custom Logo Design".

Custom means exclusive, matchless, unique…etc. other than that clip art logos on online template style logos are never said to be customized. They neglect the core meaning of custom logo designs.

Distinguishing between the quality and guarantee of custom logo graphic designs by the professional custom logo designers and the one that has been adopted by some software or clipart modulation? About same as the difference when you see a picture created by Leonardo de Vinci and the local road street sketcher.

The logo you are seeing right in-front of your eyes was created for a business card company, which enlightening what the business is about in very few amount of words.




Logos first property is that they must be built on most simplistic tone, bearing a powerful story to grab the attention of the target audience.

Customers who are in a rush don’t want to stop and solve the enigma behind your logos design to understand what you really want to convey. Un-contextual symbols, tilted messages and taglines won’t be worth it.

Wednesday, October 28, 2009

Unique Logo Designs of the Film Industry

A film company’s logo is the first thing shown at the start of a movie but gains the least attention of its viewers.

Whenever I watched a movie from the start, the film maker’s logo design always grabbed my attention. Although logo design is not what a person is there to watch, nevertheless a film maker’s logo does have a faint bit of attraction there. If one looked closely, logo designs of film companies hold their own meanings and there is an interesting air about them. Some unique logo designs are discussed here for your information.



The Warner Brothers Logo design

The Warner Brothers logo is there on the scene since 1918. The logo design is based on a shield with WB initials in the middle of it. Like any other famous logo design, the WB logo has also gone through few changes during its ninety years or so. However, its shield remained the unique part of the logo design.

MGM Logo design

MGM is short for Metro Goldwyn Mayer which started in 1924. This unique logo design features the lion as the prime symbol placed between film reels in an artistic manner. The full name of the company also appears at the top of the lion showing the power behind an impressive logo design.

The Walt Disney Pictures Logo design

This famous logo design shows a castle under an arch with the name Walt Disney Pictures at the bottom. The castle depicts the well renowned main theme of the Walt Disney World and Disneyland.

Paramount Pictures Logo design

The Paramount Pictures logo design with the word Paramount encircled by stars and the famous mountain image in the background is simply breathtaking. Although this unique logo design has seen few changes but the central ideas of the mountain and encircling stars remains the same.

The Universal Logo design

The Universal logo design has been through a lot of changes since its inception but the main feature is still there. At first, the logo design had a globe with the company name encircling it while the newer versions show the name in the foreground.


The Columbia Pictures Logo design

Yet another unique logo design that despite some reworks, retains the essence of its central idea, The Columbia Lady with her famous torch. This is one of the logo designs I recognize from my childhood days.


The Unique Logo design of 20th Century Fox Pictures

Another expressive logo design that has seen changes over the years but its unique feature the main tower and search lights remain in the picture. This one is also a favorite in my list of unique logo designs.

Stay tuned for more basic information on stylish and unique logo designs of the film industry.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

Tuesday, October 20, 2009

What important questions must be asked by Logo Design Service?

Investing in the development of a logo for your business can make BIG changes in your businesses reputation and credibility. Taking the time to work with one of the designers through a logo development process, you may find yourself discovering attributes and strengths that you never realized your business possessed.
Before designing a custom logo design the meeting with the client must be organized to inquire what are there wants and desires and how they want their logo to appear.

A brief guide of questions is given which must be undertaken to visualize the demands of the company desiring for a custom logo design.

? Company name exactly how it should appear in the logo
? Company Website
? Business Information
? Type of Company
? Primary Product or Service
? Company Mission Statement
? What sets you apart from your competitors?
? Project Information
? Where will this logo appear most often? (Brochures, Postcard, Stationary, Posters, Sell Sheets, Catalogues, Flyers, Invitation, Note, Cards, Graphics, Banners, Promotional Items, Other)
? What words describe your business’ personality to be represented in the logo? (Ex. Innovative, high tech, old fashioned, etc.)
? What overall ‘look’ do you want this logo to have? Contemporary (modern, current) Whimsical (playful, fanciful), Conservative (conventional, traditional), Avant-garde (innovative, progressive), other.

? Who is your target audience? (Consumer, Trade, Internal)
? What else can you tell us about your audience?
? Who are your competitors and what kind of logos are they using?
? What do you like or dislike about their logos? Project Information
? Are there any icons that should be incorporated in the logo? (Leaf, apple, lighting bolt, etc)
? Would you prefer a picture design, initial design, a company name design or a graphic symbol?
? Does your business have any pre-existing colors or color combinations? Anything you do not want the logo to have?
? Your Sketches/Drawings of logo design and of project ideas?

For a company/ organization desiring to have a logo design, they must have to define all these terms to get their inimitable identity.


Friday, October 9, 2009

Does a Brand Logo Help in Growth of a Business?



I am frequently asked, whether the principals of the landmark concepts from a business book really works? My view is always affirmative towards this question. The other query evolves like "Can you really use the power of your mind to manifest or create things for the elongated life of your business?" The answer is positive again, but the secret behind that triumph can be achieved not only from knowledge but also from the expertise and the experience.

As the bigger corporate businesses have their own identity in market and their brands are famous by their mother sign which are there logos for their products, then there is a need of business logo design for new firm which has to go beyond success and having a will to stamp in there position in the global corporate zone.

The customized logo design gives a newly born firm a real and rare representation in the market and helps the company to encroach and capture it aggressively with a shorter period of time.

Considering the significance of a logo, it is vital to make a wise choice of a design firm. You should pick a company that has adequate of experience in the field of logo designing. The entrepreneur should first seek out on the Internet or get information from other sources about a credible and reliable firm. After deciding a design firm, the one should assess the services presented to its customers. The firm should be a certified one. It should have a proper physical address and other contact details.

The design firm logos are the best choice for entrepreneur in developing their sign of success. Because the those firms have their highly experience custom logos design department which possess a in detail research of the target market and the best graphic skill to contain with, the design firm will take the full responsibility to guarantee you the uniqueness of a logo.

Explain your goal and company profile to them and sit behind and watch what wonder they will create for your business which makes you walk on a path from small business to a corporate and the towards making you recognized globally.

Monday, October 5, 2009

A COLORANT MAGNIFIES YOUR LOGO


Imagine an Earth without the feel and sense of the color. What would happen if every thing would be having black and white appearance, the black sky, the white flowers, the black leaves and the butterflies flying in patchy black and white sounds a looks weird.

We all know how important color in our lives. Color is a direct stimulant to the mind of a person. Whenever we catch the sight of colors, we connect with them instantly. It transpires faster than we can read a single word.

We know about that dominant connection between consumers and color. We are also familiar with that color can influence opinions in less time than it takes to blink an eye.

Companies have learned that even a slight change in color scheme or addition of a different hue can result in big sales increases. Color is a big part of effective logo design.

It is advisable to use prominent colors for a company logo design. A blend of color may create confusion in the mind of the people. Diverse color scheme should be used in order to bring out the concrete memo of an organization. It is only after a proper study and exploration with a research perspective. An uncommitted and unmotivated effort can never give out a proper result.


Meaning of colors must be taken in account because they will reflect the profile, feel and soul of a firm and their product. Like BLACK: defines Mystery, secrecy, tradition. BLUE: describes Power, calmness, success, and trustworthiness. BROWN: shows Earth and nature, simplicity, seriousness. GREEN: showers Harmony, health and healing, nature and animals, money. ORANGE: rains Affordability, fun, youth, creativity, celebration. PURPLE: excludes Fantasy and dreams, justice, royalty. RED: expresses Excitement, action, adventure, love, passion, food. WHITE: tells Simplicity, cleanliness, innocence. YELLOW: justifies Cheerfulness, playfulness, curiosity, amusement

Management of color is both subjective and technical exercise. Selection of the right colors and combination of colors for a logo design process can involve many tries until the designer feel the result is right.

Using colors to a company's advantage is not easy. There is range of colors to choose from, but the exact choice has to be made in order to make a logo successful.


Wednesday, September 30, 2009

Essentiality of a Brand Logo for a New born Business

Logo is the business identity and posses a key of success and the truth about logos are that it represents the business. Logo design is the representation and the shining identity of any kind of business brand starting to stand up on its own little feet.

Starting a business on a small scale is not a big deal but take it too the growing and developing stages is a great effort which is incorporated by the rationale thinking. Designing a business logo itself an illustration of a business. It is found to be a benchmark which gives impression of integrity. Before entering into any sort of business specialty, the due consideration must be given to the logo design.

Business logos design is crafted according to the firm’s identity and the product they are coming with. A newly born firm is resurrected by an ultimate logo design because it introduces you in the market with a fresh and oxygenating feel. A presentable and a unique logo attract the potential customers which lead to a major jackpot in future.
Simply a brand logo is as important as the company’s name.

An appropriate logo must be chosen before entering the market, it is made clear to the logo designing firm that the logo would be one of its kind not a replica of any other brand because it’s the logo which makes marks your position in a market.

Business logos design must not be splashy or ostentatious. Always engage some professional firm to make your authentic style. And be ware from the websites like 99designs because they are not only expensive for about more than the 6 times in price in comparison to any logo design firm and the other more interesting thing about them is that the logos they are creating are not guaranteed to be unique, sometimes they are replica of the previous designs.

The other website known as Crowdspring which is messing more efficiently the customer’s trust and money because you cant even catch them if they betrays you because usually the designers are free lancer’s and the non-professionalism is seen clearly out of their work.

In comparison, the logo design firm’s are experienced and more mature at their work and very much cost effective too, if a design on 99desings costs to about $200 - $500, the design firm makes you that in minimum up to $50. This is relaxing and payable for a newer business brand getting into market. The thing which makes them differ from those dacoit websites is their research towards product market and expertise.