Sunday, January 24, 2010

A Matter of Longevity in Logo Design

It is by far the most important quality of a corporate logo design that it should be able to portray the real message over an extended period of time. It should have ability to never fadeout with time and cultural changes. It may feel good to have a logo which is trendy, but how would you feel if you have to change it after a few years.

No business owner would like to have a logo which would be perceived as either outdated or old. Logos which are designed with a focus on current trends get outdated and old fashioned in a short period of time. Hence, one should take care of the longevity in a logo design while designing a one for his business.

The Logo of ABC: Since 1962

Have a look at a logo of the news channel ABC. The brand logo was developed by Paul Rand and used by the company since 1962 till 2006. In these 44 years, the company didn’t feel like to change because of its longevity. It was designed with the promise of durability, functionality, usefulness, rightness and beauty.

Now ABC has been using the variation of the same logo since 2007.

Sunday, January 17, 2010

Do You Know Why Companies Use Logo?

A logo design can work as a life blood for a business and its brand. It creates a long lasting impression on a customer and expresses your business aims and goals. In addition, it provides a point of recognition for all your visitors and customers.

Your logo is meant to create a lasting impression on your prospects, customers, suppliers. They all need to remember your logo in order to remember you and your business.

A perfectly designed logo brands your business and strengthens relationship with your customers.

A good custom logo design is a way to express your business aims and motives to prospects and clients. It tells them that you provide good quality, good value, and reliability. In fact, whatever you want it to say about your business.

A unique logo design is an instrument to give you visibility and recognition. It will make you to stand out from the crowd. Obviously, you will want from your client to recognize the information you send them, they know that it will be informative.

You can use your logo design on business cards, stationery, sales and promotional material, website, emails, blogs, packaging and so on to portray a consists image to the audience.

Saturday, January 9, 2010

Powerful Characteristics of a Winning Website Design

In today’s scenario, nearly all of the businesses around the world have their own websites. No matter a business is online or brick and mortar, having a website is as important as having a business itself. But among lots and lots of websites, the issue of visibility online has also becomes a problem. Many companies try to coupe up with this issue, but due to some technical and logical mistakes, they fail to visible themselves through their websites. Therefore, it’s very necessary to understand that what features a business websites should have to gain visibility and popularity over the internet.

A website should be appealing and memorable to the visitor. Matter of visibility is directly associated with the factor of memorability. A website design should be designed in a manner that it should not only be appealing to the visitor’s eyes but enough memorable to the visitor’s mind.

Should differentiate you from competitor. Differentiation of a product or service from competitors is one very important factor in order to survive and thrive. Same case is with the website design. In order to gain uniqueness along with maximum visibility, a website should be designed distinctively.

Should be user-friendly in design and usability. The most important factor is the user friendliness of a website in term of usability and design features. User will not stay and purchase anything if he can’t find the website easy to understand and use.

Should be able to sell your product/service to potential customer. A website should encourage visitor to purchase through its content. A well written and emotion injecting content plays a vital role in making the mind of customer to buy from you only.

Should be SEO friendly. You can’t forget to equip your website with SEO friendly features. Title, Meta keywords and description, URL and so on should be placed properly to make your website SEO friendly. Proper SEO of a website will lead to higher rankings in search engine eventually.