Emblems can be described as illustrative icons that supply a distinctive identification element to a business or brand. Emblems provide quick visual acknowledgment of a product which in-turn builds branding. Business owners and overly passionate artists can often go off course in their efforts to design the ideal emblem.
Remember that your emblem is a commerce tool. An emblem is not an art piece! An emblem design should take into deliberation how, when and where the emblem will be applied. An emblem has a logo design fees influence upon your business from the day that it is established. There is more to designing an emblem than simply hiring the services of a designing agency to assemble shapes and colors – it is a company decision.
Create your emblem using vector graphics application. Simply put, images done in vector graphics can be rescaled and maintain design veracity. You can create your imaginative image in any software but have it modified in a vector graphics format before you use your emblem. After all, an emblem is all about sharp image.
Avoid complex and intricate designs. An emblem that is too obscure hinders rapid visual recognition. Note the simplicity and high visual influence of the Nike “Swish”, an outstanding image. Another reason to evade complicated designs is that they do not condense well. A busy, intricate emblem on the side of a company truck may look magnificent but when the same emblem is condensed in size for use on a business card it may become a worthless blob of ink.
Limit color selection to a limit of three colors. One, your printing charges for printing business cards, letterhead, envelops, labels, etc. are greater than before for every additional color that you need. Your “cheap” emblem design could end up costing you a lot of logo design fee. Consider an emblem that has overlaid illustrations of different colors – looks nice, right?
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