Thursday, November 12, 2009

Ready, Get set, LoGO!

Why a new company needs Business LOGO-ing its brand before it sets foot in the corporate world!
You set, you are ready but before you go you need a business logo! A Business Logo is the most imperative tool required to run on the track of the corporate world that is already taken over with fierce competition and experienced race course runners.

If you are starting a new company, you may have a big idea, you may be a group of enthusiastic individuals devoted to progress but if you don’t have a unique business logo design to represent and advertise you, if you don’t have good marketing techniques to boost your business—all your effort is going down the drain. Since, it would remain unrecognized and unappreciated amongst the clutter of other companies already offering the same service. It’s very important to ascribe to your brain child a perfect business logo that will set it apart from the others-that will eventually become its identity.

It is a known fact that most of the new companies that register their new business, close down by the end of the year marking the end to that big idea that it started with. One of the reasons being negligence of importance of logos and branding tools to propagate and advertise their business .Referring back to Bible what made Adam superior over all the other worshipers of God was his knowledge-his ability to name things. Well when you begin with your small business with a vehement desire to grow by leaps and bounds you have to get your business logo it right. That’s right you heard me correctly it’s not about naming its logo-ing it correctly. Thus naming and Logo-ing it’s the hallmark of being a human.

Giving your company the best representative fa├žade or Business logo should be your first priority. If a man walks up to you on a street asks you to buy even a box of cornflakes from him when you a chain of super stores right across would you even care to listen what he has to say about his soda? Heck no. The audience trusts the faces they recognize and only buy often from the companies that have an identity or have proved themselves in the past. Why would anyone bother risking it with you if you are a new stranger in the neighborhood or a new kid at school?

Professional business logos provide you a vantage position to present yourself as a reliable brand. It is therefore crucial to understand the important of business as industry tools employed for the purpose of generating a vivid identity and fostering brand recognition of your company.

Even in the clutter of business logos that have mushroomed along with the other new companies ubiquitously that it had made the possibility of standing out even more thinner. Though a good logo is retained by even young minds even before they learn how to pronounce the name of the company let alone spell it.

And there is always a story behind every famous business logo:

A Business Logo will ascertain your chances to be recalled by your customer or targeted audience, would put forward a professional image of you. The design, typography and the color of a Business logo has to identify the business field and reflect an in depth research into the specific industry. The design has to be vivid, simple, and viable to ascertain retention portraying the images and symbols closely related to the industry. The color chosen should be commonly associated and attributed with the business field. The typography should be reflective of the exuberance or somberness of the profession.

“People see our professional logo, and see that we’re here from year to year and that builds trust,” said Tina Zoltan, owner of Oak Leaf Landscape in Grove land Florida. “If we can send the message of professionalism through our logo, a lot of the work is done for us.”
People like wearing brands, sporting them and what makes one product from the other is just its logo market on a small fraction of its surface! Just think of it!

Any child can recognize the golden arches of Mac Donalds from far distances, any one of you can’t force to hide a smile when you receive a pair of sneakers as a gift with a Nike swoosh inscribed on it- Last word of advice here, so before you decide to put them on and run on the track of business growth as a new company- remember to Logo your company right!

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