In today’s scenario, nearly all of the businesses around the world have their own websites. No matter a business is online or brick and mortar, having a website is as important as having a business itself. But among lots and lots of websites, the issue of visibility online has also becomes a problem. Many companies try to coupe up with this issue, but due to some technical and logical mistakes, they fail to visible themselves through their websites. Therefore, it’s very necessary to understand that what features a business websites should have to gain visibility and popularity over the internet.
A website should be appealing and memorable to the visitor. Matter of visibility is directly associated with the factor of memorability. A website design should be designed in a manner that it should not only be appealing to the visitor’s eyes but enough memorable to the visitor’s mind.
Should differentiate you from competitor. Differentiation of a product or service from competitors is one very important factor in order to survive and thrive. Same case is with the website design. In order to gain uniqueness along with maximum visibility, a website should be designed distinctively.
Should be user-friendly in design and usability. The most important factor is the user friendliness of a website in term of usability and design features. User will not stay and purchase anything if he can’t find the website easy to understand and use.
Should be able to sell your product/service to potential customer. A website should encourage visitor to purchase through its content. A well written and emotion injecting content plays a vital role in making the mind of customer to buy from you only.
Should be SEO friendly. You can’t forget to equip your website with SEO friendly features. Title, Meta keywords and description, URL and so on should be placed properly to make your website SEO friendly. Proper SEO of a website will lead to higher rankings in search engine eventually.
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