Investing in the development of a logo for your business can make BIG changes in your businesses reputation and credibility. Taking the time to work with one of the designers through a logo development process, you may find yourself discovering attributes and strengths that you never realized your business possessed.
Before designing a custom logo design the meeting with the client must be organized to inquire what are there wants and desires and how they want their logo to appear.
A brief guide of questions is given which must be undertaken to visualize the demands of the company desiring for a custom logo design.
? Company name exactly how it should appear in the logo
? Company Website
? Business Information
? Type of Company
? Primary Product or Service
? Company Mission Statement
? What sets you apart from your competitors?
? Project Information
? Where will this logo appear most often? (Brochures, Postcard, Stationary, Posters, Sell Sheets, Catalogues, Flyers, Invitation, Note, Cards, Graphics, Banners, Promotional Items, Other)
? What words describe your business’ personality to be represented in the logo? (Ex. Innovative, high tech, old fashioned, etc.)
? What overall ‘look’ do you want this logo to have? Contemporary (modern, current) Whimsical (playful, fanciful), Conservative (conventional, traditional), Avant-garde (innovative, progressive), other.
? Who is your target audience? (Consumer, Trade, Internal)
? What else can you tell us about your audience?
? Who are your competitors and what kind of logos are they using?
? What do you like or dislike about their logos? Project Information
? Are there any icons that should be incorporated in the logo? (Leaf, apple, lighting bolt, etc)
? Would you prefer a picture design, initial design, a company name design or a graphic symbol?
? Does your business have any pre-existing colors or color combinations? Anything you do not want the logo to have?
? Your Sketches/Drawings of logo design and of project ideas?
For a company/ organization desiring to have a logo design, they must have to define all these terms to get their inimitable identity.
No comments:
Post a Comment